WIC provides supplemental, nutritious foods, nutrition education, breastfeeding support, and referrals to health care and other services to women who are pregnant, breastfeeding, postpartum and children under 5 years old with low to medium household income. See eligibility.

WIC is not just for women! Dads, foster parents, and guardians are able to sign up qualifying children as well.

WIC is based on the premise that early intervention programs during critical times of growth and development can help prevent future medical and developmental problems.

No appointments or referrals are necessary!

Fresno EOC WIC also provides Welcome to Parenthood meet-ups, Baby Showers, and Club WIC (kids reading and activities). Find a location near you.

(559) 263-1150

History of WIC

WIC dates back to the 1960s when the CBS documentary, “Hunger in America” publicized the fact that many low-income Americans were suffering from malnutrition. In 1969 the White House Conference on Food, Nutrition, and Health was convened and highlighted the problem, focusing national attention on malnutrition and hunger.  One of the recommendations of the conference was that special attention needed to be given to the nutritional needs of low-income pregnant women and preschool children.  In response, the Child Nutrition Act of 1966 was amended in 1972 authorizing the WIC Program as a pilot program for two years. Fresno EOC was one of the agencies participating in this federal pilot program.  In fact, Fresno EOC issued the first WIC vouchers in the state of California.  In 1975, WIC was established as a permanent program across the United States.

Fresno EOC WIC’s caseload steadily rose over the years to its present high of 37,500 participants.  The staff is 75 members strong, and made up of Registered Dietitians, WIC Nutrition Assistants, Local Vendor Liaisons, Breastfeeding peer counselors, and administrative support staff.

Fresno EOC WIC Mission Statement

We will provide to all women, infants, and children healthy food, and the knowledge and opportunity to make healthy choices in an atmosphere of dignity and respect, thus enhancing the potential for all Californians to enjoy a higher quality of life.

Food and Nutrition Services - USDA Mission Statement

To safeguard the health of low-income women, infants, and children up to age 5 who are at nutrition risk by providing nutritious foods to supplement diets, information on healthy eating, and referrals to health care.

Get the WIC Mobile app here.